For publishers, 广告效果 provides the insight to improve their clients’ marketing campaign outcomes, as well as the ability to obtain future campaign buy-in. For advertisers and agencies, 广告效果 works as a one stop shop for ad delivery verification and brand survey “lift” studies.
Use 广告效果 to see if your ad campaign delivered on the intended outcomes.
Quantify the branding impact of ads delivered across desktop, mobile, social, TV, Connected TV (CTV), radio, print, out-of-home, and cinema.
Discover which demographic attributes, such as age, gender, and income, are related to your most enthusiastic consumers.
Gain a competitive advantage by comparing your property to your competition’s brand awareness and propensity to purchase.