The beautiful thing about Comscore is the ratings are far more consistent.
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Katie Knorr explains how Knorr Marketing uses Comscore's local media tools to dig deeper and gain a better picture of each clients' local market to drive ROI and advertising success.
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Local TVLocal TV Measurement
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
Multi-Platform Content Measurement
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.