Social in Media Publishing: The Dodo

The Dodo
The Dodo, a website created for animal lovers and rights issues, needed social intelligence to determine social KPIs in order to increase reach, engagement and referrals.

With Shareablee, The Dodo was able to evaluate the key drivers of success, leading to a significant growth in shares, engagement and web traffic.

The Scenario

  • Lack of visibility into content strategy across social platforms
  • Social referral traffic needed a boost
  • No historical data to set team KPIs

The Solution

Number 1

Created and posted Facebook video content

Number 2

Insights into cross-platform content strategy including post frequency, cadence and type of post to set overall strategy

Number 3

Content topic analysis across social platforms

The Success

737%

Spike in engagement on Facebook video in five months

347%

Growth in shares on Facebook content in five months

225%

Increase in Facebook & Instagram content

21%

Month over month increase in Facebook returning engagers

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