PMG, the brand’s digital agency, worked with Shareablee during the Straight Outta Somewhere social campaign, which earned the brand and agency a Shorty Award for Best Meme and a bronze honor in the best consumer brand category.
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Insights into Instagram best practices by category and audience for content creation and driving user participation
Created custom categories to benchmark campaign performance across platforms to capitalize on opportunities
Cross-platform social analysis on top content by engagement
Awarded Best Meme at the Shorty Awards. 8.7M Downloads and shares of the Straight Outta Somewhere meme, including shares by Whataburger, Jennifer Lopez & The White House.
Month-over-month spike in actions per tweet
Month-over-month growth in actions per Facebook post
Facebook impressions during the month-long campaign, which represents 59% month-on-month total growth
social media actions across Facebook, Twitter & Instagram with Instagram driving 61% of all engagement